For the Institution of Engineering and Technology, any new brand would have to be flexible, impactful and relevant for multiple audiences around the world. Brittany Golob reports on the organisation’s fresh approach t...
Articles
From trend to tradition
Crafting a brand that engenders a loyal following throughout the years is not a simple matter of data and design, it requires a keen sense of self and the commitment to stay true to that core positioning, whatever the...
Five Minutes With Fiona Florence
As the managing director of design agency JDO, Fiona Florence has experience working for brands people live with on a daily basis, including Dove, Ponds, Budweiser and Peroni. She discusses challenges, sustainability...
Fontsmith's new style guide helps designers classify typefaces
Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design...
Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?
A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, part...
BT Group's new identity shows the purple side of the brand
To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunicat...
#TransformTuesday: 2 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Five Minutes With Colin Clark
Head of strategy and planning at launch marketing agency Five by Five, Colin Clark believes brands must experience in first person what the audience does. He discusses experiential marketing and taboos in branding, ad...
Opinion: Should sustainability be part of your brand essence?
Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the plane...
My Roti Place gets bold and spicy brand
To mark its debut in the heart of Toronto, Indian restaurant chain My Roti Place has unveiled its visual identity, including interior design, signage, logo and web presence. The branding process was conceived by C&...