• Transform magazine
  • November 27, 2024

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Articles

Tech reigns but food brands figure highly in connected brands survey

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Cadbury, Heinz and Walkers are among the UK’s top 10 most connected brands, according to 100 Most Connected Brands 2019, which was published yesterday. The survey, wh...

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Unicef uses Charlie Smith Design to celebrate diversity with book launch

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Unicef Next Generation has just launched a collection of poems and stories with a brand identity designed to celebrate and reflect the diversity of the authors therein....

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#TransformTuesday: 8 October

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Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Charlie Warwick

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As the EMEA head of futures practice at Kantar, Charlie Warwick has experience designing strategic approaches to help clients shape innovation. She discusses brands and purpose, sharing insights on how to predict futu...

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Transform Awards Asia-Pacific 2019 shortlist revealed

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This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in br...

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City of Chelmsford brand builds on community and heritage

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In partnership with creative agency We Are Fred, the city of Chelmsford has unveiled its first ever brand identity to support local communities and neighbouring cities. The new brand is vibrant, playful and cosmopolit...

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Five Minutes With Mike Sharpe

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Found Studio creative director and founder Mike Sharpe believes in the power of visual storytelling. Here he talks about the principles of storytelling and the advantages of film for brand development...

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Heal’s uses brand design to stand out from the crowd

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British furniture and interiors brand Heal’s has unveiled a new brand identity applied across clicks and mortar, designed to position it as an arbiter of style in an increasingly competitive market....

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#TransformTuesday: 1 October

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From playful platforms and passionate sports clubs to more sustainable aircraft livery and expanding charitable services, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Helen Normoyle

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As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. W...

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