While UK-based place branding professionals have been trying to plan in an uncertain Brexit world, any place can change in an instant. It’s in holding the value of places on the one hand and the changeability of the w...
Articles
Survey by Studio Graphene reveals good marketing is a challenge for startups
Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conduct...
Cancer Research UK launches new 'Pledge' campaign
Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical...
Dove promotes girls’ confidence in new campaign with Kelly Rowland
Today, it takes nothing more than a scroll through social media, to shake young girls’ self-esteem.Universal Music’s creative division Globe worked with Dove, and American singer songwriter Kelly Rowland in a new camp...
Nike stays fresh with customisable experience
After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of...
#TransformTuesday: 16 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
New York Jets reveal a full-scale rebrand
Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acq...
Tourism Fiji values happiness over wealth in new place brand
In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year...
Storytelling and sustainability emphasised in craft cider rebrand
Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the w...
#TransformTuesday: 9 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...