Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...
Articles
The Scoop with Jason Brown
Earlier this year, Jason Brown was named the first-ever global CEO of independent design firm Pearlfisher. He sits down with Transform to chat about his career, the move to Pearlfisher and the agency’s exciting long-t...
‘Maybe It’s Maybelline’: An iconic jingle revamped.
Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...
Luxury gets lit
With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....
CFA Institute reimagines brand identity to preserve and display global status
The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...
Australian broadcaster SBS creates podcast to celebrate generational history
Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...
New Web3 movement [REDACTED] pushes back against Big Tech
Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...
Dove x Venus: A first-ever special edition beauty bar that aims to inspire
The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’...
Rebrand by Tavern revitalises Sizzler’s identity with nostalgia
The partnership between Brooklyn design agency Tavern and West Coast steakhouse Sizzler culminated in an imaginative brand relaunch aiming to win back its lost audience. Ideas of modern heritage and rich history are a...
BUFARMA, formerly Domizia, departs from generic identity
London-based design agency SoreThumbStudio helped organic buffalo milk skincare brand BUFARMA embrace a new ‘extra-ordinary’ identity that sets it apart from competitors. The modern yet traditional product design is d...