Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....
Articles
Fishers Island Lemonade brand world revised in idyllic update
Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...
Puppy power: Andrex reveals biggest redesign in over a decade
The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the Londo...
London Transport Museum retail experience united in rebrand
Located in Covent Garden in the heart of the city, the leading urban transport museum concluded its retail experience had become disjointed over time. It called on British design agency Kit Studio to craft a flexible...
Angus’ A-Z of logos: Montblanc
Pentagram partner and creative director Angus Hyland discusses why the Montblanc logo piques his interest. While occupying the same luxury territory as celeb favourit...
Havana Club unveils vibrant new look for its ready-to-drink range
Created in collaboration with international design consultancy JDO, the dark rum brand’s reimagined range sought to capture the ‘Spirit of Cuba’. The move to unify its ready-to-drink (RTD) range forms part of Havana C...
New Sága Juicy IPA design features Nordic goddess
The can’s visual identity, by brand design agency Favorite Child, was crafted on behalf of Summit Brewing, forming part of the US company’s Sága Goddess Series. The Juicy IPA depicts the Nordic goddess as jubilan...
50,000feet design commemorates Philippe Petit’s Twin Towers highwire walk anniversary
The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, N...
Lippincott brands newly formed Adelaide University
Following the merger of Australian higher education institutions the University of Adelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft its new identity. The...
The return of the trickster
Steph Thomas, brand strategist at London-based brand design agency FreshBritain, discusses the idea of the ‘trickster’ brand archetype, and why it’s making a comeback....