On the second day at the annual Brand New Conference, Studio Chong’s founder, Ade Chong, gave a passionate talk to a jam-packed Harris Theatre in Chicago about her career and two favourite brands she has crafted over...
Articles
The rise of biophilic design
Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....
Beauty giant Avon reveals global rebrand
The work by London-based Free The Birds builds on Avon’s new ‘Embrace Your Power’ brand positioning, designed by Wunderman Thompson and unveiled in January. Free The Birds’ work extends to the iconic beauty brand’s ne...
Vietnamese teen milk brand Malto reimagined by M – N Associates
The Ho Chi Minh-based branding and creative design agency was called on by Malto’s mother brand, LOF, to craft a new design which fits with its overarching strategy, ‘Choosing your happiness.’ M – N Associates was res...
Minimalism vs. maximalism in personal care brand design
Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....
Beautiful consistency
Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....
Tomorrow’s winning brand strategies will let empathy lead
As business races forward, how can brand keep pace – to keep creating value? Howard Breindel, co-CEO of DeSantis Breindel, argues empathy will empower tomorrow’s leading brands to sustain human connection through rapi...
Belgian opera house latest campaign utilises AI
In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of...
Cancer Research UK logo and tagline rebranded
Aiming to bring scientific progress and human impact to life within the brand, Cancer Research UK turned to WPP-owned Design Bridge and Partners. Along with reimagining the logo and tagline of the world’s largest char...
Monkey Baa Theatre Company undergoes invigorating brand update
The Sydney-based company, which aims to empower young people through theatre and creative experiences, turned to Universal Favourite to design a brand rich in emotion and character. By altering the visual and verbal i...