Art&Graft, the motion-led design studio, has created a compassionate new campaign to show The National Lottery and ITV's support for Team GB at the Rio 2016 Olympic Games. It includes several animated promos,...
Articles
Close encounters
The Search for Extraterrestrial Intelligence Institute (SETI), the non-profit organisation founded in 1984, has been rebranded. SETI is on a mission to explore and ex...
Seeing red
CoInvestor, the alternative investment start-up from FinTech Innovative Lab, founded by Charles Owen in December 2015, has undergone a rebrand. It attracts private fi...
Inside out branding
Employer brand management nurtures brand advocates from the inside out. Its ultimate aim is to generate legions of loyal and happy employees who are willing to espouse positive brand experiences to external stakeholde...
#TransformTuesday: 9 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: What makes brand extensions succeed?
Brand extension has evolved dramatically in the past twenty years or so. Back then, there was a fairly gentle expansion of FMCG goods into adjacent product categories – Mars ice cream bars made huge news in 1988. Now...
Beijing 2022 needs logo designer
The hotly anticipated Rio 2016 Olympic Games commence today, 5 August. But already the Beijing Organising Committee has called for a budding graphic designer to create a logo for the Beijing 2022 Olympic and Paralympi...
Driving a heritage brand
“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, forme...
#TransformTuesday: 2 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
One strong future
Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....