Articles

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots....

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus...

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...

Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and drivi...

Essex-born chef, Jamie Oliver, has built a global empire on the strength of his name as a professional chef, campaigner and TV personality. With the help of brand and...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby argues for a shift in the way brands are built There exists ine...

Channel 4’s in-house creative team, 4Creative handed design agencies SQUA and DBLG the overwhelming task of refreshing the UK television broadcaster’s much-loved brand. The result is Channel 4’s first new identity in...