Articles

New Zealanders have chosen to keep the nation’s current flag, despite its ties to the United Kingdom. On Thursday, 8.30pm local time, preliminary results showed that...

The transformation of pub brands can help create places wherepeople want to be. Clive Woodger, founder of SCG International, analyses the state of pub and alcohol brands in the UK...

Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the...

For the eighth year in a row, the Transform Awards Europe has selected, assessed and awarded the best in corporate and consumer-facing branding, and rebranding. It also recognises successful partnerships, agency voice...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s B...

For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub o...

Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food r...

The built environment is one of the key brand touchpoints for the internal audience. Sky shows how a company can revolutionise its internal brand experience through attention to detail, food and cultural change. Emily...