• Transform magazine
  • April 04, 2025

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Articles

#TransformTuesday: 5 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recognising the superlatives

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Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

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Brand evolution in Europe

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At the 2015 Transform Conference Europe, influence, reputation and creativity were key topics. Sustainability as a core brand positioning laid the groundwork for the current rise in purpose. And brands were maturing t...

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#TransformTuesday: 28 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 21 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opinion: What does Microsoft's acquisition of LinkedIn mean for the two brands?

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Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move...

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Opinion: How membership organisations can build stronger brands

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Customer testimonies are an old and popular way of waving a flag for your organisation, and in today’s age of digital marketing and sharing, they have become a powerful, and often double-edged, force. Yet few membersh...

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Writing patterns

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Early stage geometry was used by the Ancient Egyptians to develop surveying methods, and eventually construct the famous pyramids. Developing in sophistication over t...

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#TransformTuesday: 14 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Billion dollar brands

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For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likel...

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