• Transform magazine
  • December 25, 2024

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Articles

Brands behind refugees

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With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a...

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#TransformTuesday: 8 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branding awards return to MENA region

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The Transform Awards MENA, for branding work that demonstrates skilful application of strategy during a rebrand or brand development project, will return to Dubai in May 2016....

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Culture club: Inside brand experience

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Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...

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Rewind: Woolworths

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With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The Google of tomorrow

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Google’s fun and approachable brand takes another leap forward with its new logo.   The revelation has already, unsurprisingly, received a barrage of comment; some ne...

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#TransformTuesday: 1 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Canada and the Olympic brand online

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In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media...

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Equality for all

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A charity that fights for LGBT rights has rebranded its digital offering. Stonewall, a UK-based charity, has launched a new website as well as a brand promise, ‘Acceptance without exception’....

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