A new development in the quest for brand security online sees companies purchasing potentially harmful new web domain names such as .porn, .sucks and .adult. The new gTLDs will become available on June 1 and brands are already rush...
Articles
City cycling
A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to enga...
Debating brand in Dubai at Transform’s Middle East Brand Summit
An event in Dubai provides a unique opportunity for leading professionals in the branding industry to share experiences and insights with their peers. Transform magazine’s second branding awards in Dubai will be preceded by a first...
#TransformTuesday: 7 April
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Future Shop employees are shocked as dozens of Canadian stores are s...
Opinion: “How can brands protect their public reputations?” asks Neil Bayley
By Neil Bayley How can brands protect their public reputations? Neil Bayley, corporate director of London-based brand communications agency Good Relations analyses the HSBC and Tesco reputational crises These days, the public und...
An animated ident
Creativity and finance often go hand in hand, particularly in the film industry. Both elements come together in a new identity created by Brand & Deliver. Brand & Deliver, a creative marketing agency with a history of worki...
Japanese brands experience growth
In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international bra...
#TransformTuesday: 31 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays After being launched in 2009, Brixton Pound, the first urban local c...
Spotify gets visceral
Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...
#TransformTuesday: 24 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender fo...