Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every now and then, a design job will come to represent much more than it was originally intended to. That was the case for Margaret Calvert and her colleague Jock Kinneir who, fifty years ago, designed the signage sy...

Producing an identifiable name and image has long been a prerequisite to ensure success for a product or company. Yet, although places have long drawn on culture to h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice. Brittany Golob reports A 2000...

With a brand that simultaneously presents a welcoming, cheerful facade and a darker, more sinister underbelly, Jamaica’s nation brand presents difficulties to its economy. Can it successfully position itself as neithe...

Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former Bri...

On 2 September, peer-to-peer property investor LendInvest launched a colourful brand identity. It aims to match its image with a renewed focus on making property inve...

Financial services firm, UBS, has announced a new and unconventional brand relaunch. The strategic transformation includes a new brand design, tone of voice and a son...

It’s not the logo that makes the brand, Bruno Maag says. What should companies consider before rebranding? It is worth remembering that a brand is not a visual or aur...