This year ensures greater growth for the armed forces covenant as Rufus Leonard, a London-based brand development agency, was recently hired by the UK Government to handle the communications and branding of the initia...
Articles
Copyright claims
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue....
King of rebrands
Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jon...
#TransformTuesday: 26 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Brand stories in Asia-Pacific
Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....
Little Dish serve up new visual identity
The message of energy and health associated with children’s food retailer Little Dish has been used to create a new bold yet co-ordinated visual identity, as implemented by creative design agency Pearlfisher....
Transforming brands to be honoured by North America awards
Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....
Wahanda gets a makeover
UK online marketplace Wahanda, which specialises in hair and beauty services for its customers, has rebranded under the Treatwell name. Wahanda expanded to acquire Eu...
Opinion: "Best and worst brand strategies behind TV idents"
Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is...
#TransformTuesday: 19 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...