Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brit...
Brittany Golob
#TransformTuesday: 8 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Branded experiences build emotional connections
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which exp...
Place branding around the world at City Nation Place summit
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 8-9 November, the City Nation Place summit drew place brand experts from around the world to London for a t...
Employer brand management makes businesses perform better, conference shows
“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employ...
Collaborative future for WPP's brand and holdings
Founders have an impact on their businesses beyond the bottom line. They can set the tone for corporate culture, inspire the vision for the future and create a public persona for the organisation. That had been the ca...
Transform's Young Contenders are building a better brand industry
Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to...
Employer brand's impact on corporate reputation examined
The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perh...
British shirtmaker reexamines brand, design and international strategy
India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its si...
Putting Tasmania's West Coast on the map
Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a...
