Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....
Brittany Golob
Waitrose packaging free from food allergies, full of flavour
The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that...
Dead Sea beauty products reinvigorated by updated positioning
Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry lead...
New wayfinding sets sail in Maritime Greenwich
London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large co...
The whole world in your Palm
Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...
Allergen free, but personality packed ice cream brand developed
Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many...
California dreamin' drives place brand transformation
The unique history of California has always inspired dreamers. There are sub-genres of literature and film dedicated to the California dream and to the dream of what California could be. In reality, the dreams that ge...
Luxury shows strength in Best Global Brands report
Luxury brands have typically shown success, regardless of the economic climate. During the 2008 recession, luxury brands on the whole didn’t suffer as much as mid-range ones did. Now, though, they are exhibiting a new...
Place, diplomacy and perception at upcoming City Nation Place conference
Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations...
Ice cold warmth for Norwegian telco brand
Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the N...