India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its si...
Brittany Golob
Putting Tasmania's West Coast on the map
Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a...
Rugby rebrands help sport reach new audiences
In 2014, the IRB – the world’s governing body for rugby – renamed to World Rugby and unveiled a stylish rebrand that combined a ‘W’ with a rugby ball shape. Four years later, changes to rugby's branding on the reg...
Clear communications on flavoured water brand packaging
The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to...
Keep it simple, brands
Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....
Waitrose packaging free from food allergies, full of flavour
The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that...
Dead Sea beauty products reinvigorated by updated positioning
Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry lead...
New wayfinding sets sail in Maritime Greenwich
London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large co...
The whole world in your Palm
Once the darling of the telecommunications scene, and the stock market, Palm Inc. changed the world. It introduced the first mobile, digital planner/communications device. In the pre-smartphone age, Palm Pilots were f...
Allergen free, but personality packed ice cream brand developed
Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many...
