Brittany Golob

Brand and communications in the gaming industry relies on community engagement, brand partnerships and effective targeting of audiences. Brittany Golob investigates the ways in which gaming is changing and what the fu...

Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob...

For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges re...

The second-oldest university in the United States, the College of William & Mary, has a strong academic reputation, it is based in an iconic, colonial town and it has famously educated three early American preside...

When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or v...

At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows...

Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John...

Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquak...

Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...

In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...