Brittany Golob

Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline)....

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Since its inception in 1989, Kingsmill bread has relied on its all-cap logo splayed across a blue background. The logo has evolved over time, losing a crown and gaining a sun along the way. But in the past 18 months,...

London has long been a gin city; an ale city. It wasn’t until 1964 that it started on its way to becoming a whisky city. Despite the vast network of whisky distilleries scattered throughout the British Isles, London i...

Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well...

Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examin...

Seamlessly integrating a massive parkland and popular business park through wayfinding and signage made the approach to materials a key consideration. Brittany Golob reports on Green Park’s brand...

It was another standout year for rebranding and brand development in North America. Amid a changing industry, the ever-increasing needs of clients and an increasing amount of brand touchpoints and communications metho...

Crocs shot to fame with the debut of its now-iconic resin-based clog in 2002. Fifteen years later, the company has evolved its design and brand to allow for a future focusing on its strengths, styles and values. Britt...

Over the decades, Land Rover’s brand positioning and design ethos has evolved, but it retains a direct tie to its heritage and its origins. How does the new Discovery fit within that landscape? Brittany Golob reports...