The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice. Brittany Golob reports A 2000...
Brittany Golob
Culture club: Inside brand experience
Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...
Brand experience: Honeywell Aerospace
For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...
Typeface digest
The design and implementation of a typeface informs the way a brand is meant to be experienced and perceived. Two major typeface foundries – Dalton Maag and Monotype – debuted new work this week...
Who am I?: Heritage and rebranding
Heritage is more than just history, it speaks to the brand's purpose, to its past and to its promise to stakeholders. Getting it right facilitates innovation, but does getting it wrong lead to disaster?...
Spotlight on Kamstrup
Changes in communications have forced companies that traditionally operated firmly in the B2B space into the consumer spotlight for the first time. Danish engineering company Kamstrup met that challenge head on with a...
Spotlight on Pizza Hut
Pizza Hut was losing traction with Millennials, so it not only revamped its visual identity, but redefined its approach to pizza, flavour and communications. Brittany Golob talks taste, heritage and the power of now w...
Spotlight on MLS
Branding in football, when done right, can revolutionise a team or league for the better. Brittany Golob examines the Major League Soccer and Everton rebrands The lif...
Fast forward to the future
The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ab...
What the EFF?
When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on...
