Henning Olsen, Norway’s oldest ice cream producer, sought the help of international brand design agency JDO to redesign its summer ice lolly’s identity. The agency was responsible for designing a ‘vibrant, tantalising...
Jack Cousins
Seymourpowell designs Black Juniper gin identity
The new ultra-premium gin, launched by Silent Pool Distillers in England, was inspired by the Bhutanese juniper berry, which is a key ingredient in the product. The global strategic design and innovation company sough...
Transform Awards MEA 2024 proud to open for entries
The Transform Awards is the only awards programme in the region which celebrates the transformative power of brand strategy, creativity and design. It recognises best practice in corporate, product and global brand de...
Five minutes with Roscoe Williamson
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, talks to Transform about his agency’s exciting work with TikTok. After two and a half years of working alongside the s...
Adored French children’s hospital undergoes extensive rebrand
Lenval, a private, non-profit hospital in Nice which specialises in paediatrics, child psychiatry and medical social services, sought a complete rebrand. Hoping to redesign the brand to match the healthcare provider’s...
Five minutes with Rachel Brandt
Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....
TGI Fridays returns to roots following brand update
Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...
Brand agency’s 800-year-old château restored
The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...
Design winners announced at Cannes Lions 2023
The Design Lions aim to honour visual craftsmanship, with 34 Lions being awarded this year from nearly 1,000 entries by the Cannes Lions jury. In the awards’ 70th anniversary, the big Design winner this year was Micro...
Transform stories from Cannes Lions: Levi's and Louis Vuitton
Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...