Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...
Jack Cousins
Percept designs new brand positioning for Arinex
Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...
Vietnamese pet food brand HiRaw! redesigned by M – N Associates
Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...
Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer
The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...
Why electrolyte drink brand Greater Than now targets breastfeeding mothers
Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...
Monotype announces acquisition plans for Japanese type foundry Fontworks
In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...
British design agency Thompson Brand Partners becomes ThreeTenSeven
ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...
Baker Montgomery rebrands in face of increased competition
The Chicago-based executive search and talent strategy firm turned to 50,000feet to redesign its wordmark, visual identity and website. Hoping to raise Baker Montgomery’s awareness with Fortune 1000 talent executives...
Listen: AA releases first-ever sonic identity
Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...
Twitter rebranded to X
The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...
