Transform

Ahead of Valentine’s Day, Transform readers reveal the brands they have always loved, and what they find so enticing about them....

Vincent Roffers, head of strategy at New York-based creative agency Agenda, explores the real reason why so many M&A deals underperform. After a challenging few y...

Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...

Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...

In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...

Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...

High industry growth sparked a comprehensive rebrand for Brazilian smoking accessories company Papelito. FutureBrand São Paulo was called on to connect with a new cultural context, which was achieved by designing...

Ahead of the 2026 season, the Liga Profesional de Fútbol underwent an internal rebrand to highlight Argentina’s passionate football culture. The new logo incorporates Argentina’s national colours and a modernised...

Aiming to create an identity that captures the legacy of iconic architect and designer Frank Lloyd Wright, New York-based Order rebranded the Frank Lloyd Wright Building Conservancy. Its updated logo highlights the im...

UK-based creative agency Love reimagined the identity of Mexican lager Sol in a major rebrand. Aiming to reengage gen Z with the brand, Love created a new identity that realigns Sol’s sunny outlook with the optimism o...