How do you create brand love for a generation that skips, blocks, scrolls and ignores advertising? Pia de Malherbe, partner and chief brand officer at 10 Days, answers that question in Cannes with the help of Here We...
Transform
House of Brand Transformation: Kill Your Agency?!
Kill Your Agency?! is a keynote by George White and Jolyon White, co-founders of 10 Days, that your agency hopes you never see. You can watch the full session from the House of Brand Transformation below:...
Cannes conversations: How to speak to gen alpha
Pia de Malherbe, partner and chief brand officer at 10 Days, chats to Transform about gen alpha, misconceptions marketers have about this generation and who is doing a good job of connecting with them....
Tati Lindenberg on dirt, desire and protecting good ideas
George White may be new to the 10 Days dating scene, but his first match as part of the 10 Dates x 10 Days interview series was hard to beat. On a sunlit day in Cannes, our co-founder and chief strategy officer sat do...
Cannes conversations: How Superside battles against brand inconsistencies
Richard Swain, general manager at Superside, talks to Transform about the services Superside provides, the direction brand design is headed and what the introduction of AI means for the creative industry at large....
The New Rules of Attention
At the House of Brand Transformation in Cannes, 10 Days hosted a captivating roundtable session with a distinguished lineup of senior marketing and creative leaders. Here, the agency's partner and chief brand offi...
Cannes conversations: BigSmall on brand clarity
Ben Cleaver, founder and strategy partner at BigSmall, chats to Transform about the impact of AI on creativity, how less can be more and what's next for his agency....
Cannes conversations: 10 Days on the AI revolution
George and Jolyon White, founders at ad agency 10 Days, speak to Transform editor Jack Cousins at the House of Brand Transformation in Cannes about the relationship between AI and creativity....
The hidden cost of purpose
Independent brand strategist Garrett Reil examines why a sector that has invested heavily in purpose-led branding has produced the least differentiated market positioning – and what it would take to change that....
House of Brand Transformation: Lessons from the Masters of Music
Sonic Lens has crafted the sound of some of the world’s most iconic brands including Coca-Cola, Colgate, JPMorganChase and Avon. Join founder Marco Vitali for an inspirational keynote exploring why the most enduring b...
