Transform

Milan-based design studio Giga has reimagined the Italian edition of Architectural Digest, drawing on four principles from the country’s design history to create a distinctive editorial identity. The new system spans...

Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two...

Vincent Roffers, partner and head of strategy at Agenda, discusses his agency's philosophy, and explains how to make a complex business easier to understand without oversimplifying what makes it valuable....

Kris Moore, writer at Reed Words, argues that the trick to help a brand flex across different audiences and touchpoints is to find a simple, intuitive way to bring its voice to life....

When Bayer Crop Science consolidated 10 of its regional seed brands to combine and form one national seed brand under the existing Channel® seed brand, the challenge was bigger than creating a consistent name and...

Somebody in your category is beating you on specs. You can't outspend them and you can't out-feature them. Bang & Olufsen faced Apple and Bose with eroded equity and a century of heritage. Fazer's Todd...

This talk is a case study in sonic growth: how Antfood expanded Netflix’s “Tudum” into a rich, flexible sonic system that could evolve with the brand. From a full orchestral identity to the sonic personality of Netfli...

For years, brand leaders have been told that the answer to complexity is simplicity. But what if that’s the wrong goal? Vincent Roffers and Callie Sowinski of Agenda introduce the Complexity Quotient, a new framework...

City-level campaigns rarely treat visual identity with the depth of a fully realised brand system. This session explores how the Mamdani campaign’s wordmark evolved into a distinctive custom typeface, extending the br...

In a culture obsessed with what’s next, the strongest brands know what’s worth holding onto. Mike Perry, founder and chief creative officer of Tavern, explores Modern Heritage: a three-step approach to building brands...