British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...
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Angus’ A-Z of logos: The Queen
Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...
Australian frozen yoghurt brand undergoes packaging redesign as it enters major retail stores
Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch it...
Type as the communicator of change
Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...
What do you do when your brand’s in the toilet?
Andrew Milton, rbl Brand Agency’s managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda....
Telgea brand update plays on digital innovation and simplicity
Startup telecommunications company Telgea turned to international digital marketing and innovation agency Signifly to devise a new identity that could help the company cultivate a global presence. To stand out from tr...
Simple Skincare identity refresh adds premium touch
The British skincare brand sought the help of Bath-based design agency Sunhouse to craft a new visual and packaging identity following Simple’s launch of a premium, targeted skincare range. The packaging now uses geom...
The rise of regenerative design: Giving back more than we take in the digital age
Adelle Chang, business and design director at graphic design studio Creatik, explains the idea of regenerative design and muses how this can benefit brand builders. I...
Listen: Docusign sonic brand aims to reflect leader status
Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic...
Redesign of plant-based snack brand Tribe targets 'everyday adventurers'
One of the UK’s leading healthy snack brands, Tribe was initially positioned as natural fuel for runners but is now focused on a more general audience of Brits who snack on-the-go. The company turned to strategic bran...
