Brand leaders invest heavily in strategy, and then lose control in execution. As campaigns scale across markets, teams, channels and partners, brand consistency breaks down. Feedback loops multiply. Complexity creeps...
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Gunnersbury Park & Museum repositioned with vibrant identity ahead of centenary celebrations
Brand consultancy Wiedemann Lampe has created a new identity and wayfinding system for Gunnersbury Park & Museum, marking the site's 100th anniversary with a more cohesive and engaging brand presence. Built ar...
Contrast crafts a landscape-led identity for Dedham Vale as English wine comes of age
Brand strategy and design agency Contrast has rebranded Dedham Vale with a new identity inspired by the Essex landscape that shaped the work of renowned artist John Constable. Developed following the vineyard's ac...
McLaren Racing new trackside experience puts human performance centre stage
The McLaren Mastercard Formula 1 Team partnered with Landor to create new Team Hub and Garage experiences that place human performance and collaboration at the heart of life in the paddock. Designed to support the tea...
House of Brand Transformation: The last junior designer?
Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...
House of Brand Transformation: Branding, AI and the risk of broken brands
AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...
House of Brand Transformation: Speak to the souls of a million people
In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...
If your brand lost its colour, would your customers care?
Mark Christou, chief creative officer at CBX, takes a closer look at Japanese snack giant Calbee, which switched to black and white packaging. Does this misfortune provide crucial information to brand designers?...
House of Brand Transformation: Your business is in 2026, your brand is in 2000
Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...
House of Brand Transformation: Reigniting creativity inside legacy organisations
Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...
