Right now, branding is broken. Across industries, too many companies big and small are trapped in a cycle of constant rebrands, chasing the latest design trends in an effort to stay relevant. The result? A sea of same...
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House of Brand Transformation: Preserving distinctiveness in an AI-powered world
AI is making content creation faster, easier and more accessible than ever before. As the barriers to creation fall, differentiation becomes more valuable and more difficult to maintain. Differentiation creates distin...
Liu Yue Xian’s rare ingredients transformed into an expression of culinary luxury
International brand design agency JDO has created a new identity and packaging system for Liu Yue Xian’s Premium Rare Ingredients Series, elevating the collection through a world of craft, ritual and rarity. Celebrati...
MDA Space launches Aurora identity to signal a new era of global satellite connectivity
Working with international agency Signifly, Canadian space technology company MDA Space has unveiled MDA Aurora, a new brand identity for its next-generation communications satellite platform as it shifts from one-off...
House of Brand Transformation: Scaling creativity well isn't easy
Brand leaders invest heavily in strategy — then lose control in execution. As campaigns scale across markets, teams, channels and partners brand consistency breaks down. Feedback loops multiply. Complexity creeps in....
Gunnersbury Park & Museum repositioned with vibrant identity ahead of centenary celebrations
Brand consultancy Wiedemann Lampe has created a new identity and wayfinding system for Gunnersbury Park & Museum, marking the site's 100th anniversary with a more cohesive and engaging brand presence. Built ar...
Contrast crafts a landscape-led identity for Dedham Vale as English wine comes of age
Brand strategy and design agency Contrast has rebranded Dedham Vale with a new identity inspired by the Essex landscape that shaped the work of renowned artist John Constable. Developed following the vineyard's ac...
McLaren Racing new trackside experience puts human performance centre stage
The McLaren Mastercard Formula 1 Team partnered with Landor to create new Team Hub and Garage experiences that place human performance and collaboration at the heart of life in the paddock. Designed to support the tea...
House of Brand Transformation: The last junior designer?
Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...
House of Brand Transformation: Branding, AI and the risk of broken brands
AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...
