Aiming to change its perception from traditional crypto to a more assured financial services provider, MidChains partnered with Kit Studio to undergo a brand and digital experience update. The new identity for the pla...
Transform
Transamerica: How to modernise a brand while retaining equity
Ryan Baluyot, client services director at Transamerica, chats to Transform about his company's identity refresh and how a successful rollout was ensured....
No matter how different
Fatima Zara P, senior strategist at Brand Lounge, argues brands must move beyond mere differentiation alone. Instead, it’s the brands that can articulate why they matter more that will succeed in the long-term....
Butterfly Cannon reimagines traditional Calvados with provocative Bad Appel identity
Butterfly Cannon has developed the brand strategy and identity for Bad Appel, a new apple Calvados designed to challenge perceptions of the traditional French spirit and appeal to younger drinkers. Drawing on the stor...
GF Smith’s Colorplan unveils new identity rooted in its industrial heritage
GF Smith has launched a new global identity for Colorplan, developed with London-based creative studio Bibliothèque. Looking back to Plan 8, the 1960s paper range that preceded Colorplan, the redesign draws on th...
How Modulex's Verifind improves wayfinding design
Maria Saad, content and digital marketing manager at Modulex, discusses the benefits of Verifind and the agency's winning projects at the Transform European Wayfinding Awards 2026....
Why limited knowledge of sonic identities is holding brands back
Charlie Blasberg, senior producer at Antfood, discusses what's holding companies back from adopting a sonic brand, his agency's project with Netflix and what the future holds for sonic branding....
Who owns the journey?
Gideon Wilkinson, co-founder and managing director at Endpoint, explains why wayfinding systems need to become operational platforms. The places we navigate are becom...
AD Italia explores what makes design Italian with anniversary redesign
Milan-based design studio Giga has reimagined the Italian edition of Architectural Digest, drawing on four principles from the country’s design history to create a distinctive editorial identity. The new system spans...
Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts
Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two...
