Gus Nisbet, head of creative strategy at MassiveMusic, explains the ways in which sonic branding, a crucial part of modern brand identity, is changing. The sonic logo...
Transform
How do we create brands that feel truly authentic?
Marina Guirey, strategy director at Designhouse, discusses the importance of authenticity in brand design and offers the example of pharmaceutical company OncoSil. If...
Siberia flips the script with James Beard Foundation rebrand
The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to m...
Branding a joint venture: Unify, don’t compromise
Nick Ranger, managing partner at Brandpie, details the difficulties of designing identities for joint venture brands and explains how it ought to be done. Too often,...
Making lasting impressions
Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...
The Verdict: Wolff Olins reimagines Lloyds
About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...
Variación 1: A typographic exploration of sound and movement
Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
Angus’ A-Z of logos: The Rolling Stones
Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....
The Scoop with Porto Rocha
Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...
Striking up interest: How branding helps British audiences connect with baseball
David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....
