Transform

Lonsdale has unveiled L’Atelier Alpine, a flagship on Paris’ boulevard des Capucines designed as a physical expression of the sports car brand’s new, more premium positioning. Blending performance, design and lifestyl...

Aiming to ignite national pride and channel athletic spirit ahead of the Glasgow 2026 Commonwealth Games, Team England’s latest brand – this time by London-based branding agency Form – was anchored by the campaign tag...

Hardin’s Creek, a limited-release whiskey series from the James B. Beam Distilling Company, partnered with Design Bridge and Partners to create a new fantasy-inspired brand identity aimed at modern drinkers. The three...

Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geomet...

Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....

Gen alpha is the next generation; fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious, they're savvy but they're scared. This means the way you present your brand, your values a...

For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica...

Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly...

Sonicbrand worked closely with Marantz to design an elevated suite of sounds for its Horizon speakers — crafted to express warmth, clarity and spaciousness. Each sonic element is shaped to enhance the user experience,...

Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....