London-based design agency BrandMe has created the brand strategy, positioning and visual identity for Haboor, Almarai’s new fresh beef brand targeting the GCC market. Designed to meet growing demand for locally sourc...
Transform
JDO uncorks spooky wine concept ahead of Halloween
Global design agency JDO has created Arcana, a premium wine concept for its annual Halloween project, inspired by a forgotten cellar beneath a haunted 15th-century castle. The fictional wines, hidden since 1463, are w...
Reimagining legal learning
Continuing legal education may be required, but the experience shouldn’t feel like a requirement. Work & Co's Lívia Ito discusses her organisation's work with the Practising Law Institute (PLI), a lea...
Breaking conventions without breaking credibility
Vincent Roffers, partner and head of strategy at Agenda, challenges category conventions, explaining how distinctiveness works best when expression becomes evidence of strategy....
Building brand flexibility in disruptive times
Gunnar Jacobs, principal at Monigle, explores the importance of adopting sound brand architecture, and how leveraging distinctive assets can aid differentiation. For...
Elmwood brews stronger bonds for Ecuadorian beer Biela
Elmwood has created a new brand identity and positioning for Biela, the Ecuadorian beer brand owned by Heineken. Centred on the idea of ‘Friendship as Alchemy,’ the redesign connects the craft of brewing with the frie...
Chris Hemsworth and Thirst co-create identities for three Archie Rose whiskies
Global creative studio Thirst has crafted a new brand identity and bottle design for Archie Rose Distilling Co. as the Australian whisky brand prepares for its next international chapter with new co-owner Chris Hemswo...
Fifty Thousand Feet unites art and technology with new Winston Artory Group identity
Winston Artory Group has partnered with Fifty Thousand Feet to develop a brand strategy and identity following the merger of art advisory firm Winston Art Group and art data technology company Artory. The agency posit...
Transform Awards Asia 2026 shortlist announced
Back for a 13th year, the Transform Awards Asia recognises best practice in corporate, product and global brand development work. This year, Transform will once again celebrate the transformative power of rebranding a...
What are you afraid of?
Joe Temple, managing partner, director of brand at Minds + Assembly, explores the fear behind rebranding and the honesty it takes to move forward. Of course rebrandin...
