Despite Them 1888 also being Danish, the dairy company is targeting the Chinese market with its organic milk. Based on insights that Chinese parents consider a child’s height to be a metric of success, the packaging i...
Transform
Meent rebrand underlines HR agency’s commitment to entertainment industry
Formerly known as SportCarrière, the talent recruitment and HR agency faced a crossroads after two decades of predominately serving the sports industry in France. It turned to Paris-based brand consultancy JoosNabhan...
Step into the future: The Future of Work Experience Lounge at EXE 2025
Isobel Elton, co-founder of Future of the Office, discusses the exciting inclusion of the Future of Work Experience Lounge at Employee Xperience Expo 2025, which will be hosted on 25 February, and explains why this is...
US snack brand Back to Nature undergoes colourful, modern retro redesign
The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated...
New Manhattan breakfast taco brand reveals bright identity
Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...
Lazy Tan identity rooted in ‘effortless elegance’
New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...
Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core
Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...
Transform’s rebrand of the year: 2024
We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Norwich University of the Arts rebrand centred around custom typeface family
The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision...
