In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand...
Transform
Banking on sonic: How ATB differentiated its identity through sound
In this session, we learn how ATB is using sound to bring its differentiated experience to life across every internal and external aspect of their business. True to the ‘Powering Possibility’ tagline, ATB’s Jesse Yuen...
Lloyds takes next step forward with extensive rebrand
Global brand consultancy Wolff Olins led the strategic brand review for Lloyds and formed its new positioning: ‘Lloyds moves everyone forward’. In crafting ‘The Cancara Philosophy’, a design philosophy named after the...
Invengene unveils brand transformation
Defining pharma brand Invengene as a 'Growth Catalyst', global brand specialist Landor has crafted an identity for the company that reflects its role in accelerating growth. The rebrand features a new voice an...
Jaffa launches new identity as it expands digital presence
Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand&...
Sustainable self-care brand, Postcard, subverts common beauty brand identities
Partnering with UK-based creative agency Robot Food, Singapore-based beauty brand Postcard has refreshed its identity and strategy to appeal to global consumers who just want to enjoy treating themselves to self-care....
Financial platform Robinhood introduces new minimal visual identity
Robinhood, a US retail broker that offers everyone access to the financial markets through commission-free trading, has started rolling out a refreshed visual design that signals its future intentions. Expressing the...
Angus’ A-Z of logos: 007
Pentagram partner and creative director Angus Hyland takes his shot at explaining the story behind the charming and witty James Bond ‘007’ logo. For obvious reasons,...
Manchester’s history inspires new district identity
Global design agency Pentagram has launched a visual identity for Sister, the brand new technology, science and community hub in the UK’s second city. The ambitious development, the result of a partnership between The...
Data analysis company Sonder brings human narrative to rebrand
The project, led by digital-first studio OHMY, based in Warwickshire, UK, aimed to make data analysis digestible on behalf of Sonder, formerly Consumer Insight. After two decades and a significant internal positioning...
