Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transform
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
Corporate rebranding: refresh or catalyst for change?
Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...
Interview: How Industry Partners designed for Bovis, Environment Bank and Omny
Sholto Lindsay-Smith, director at Industry Partners, chats to Transform about the stories behind his agency's winning work at the Transform Awards Europe 2026....
Interview: How Greene King's rebrand sets it up for the future
Siegel+Gale’s Sophie Lutman and James Snook, along with Greene King’s Hollie Subham, speak to Transform about the story behind their winning work at the Transform Awards Europe 2026....
Interview: How Pentagram rebranded MotoGP
Angus Hyland, partner at Pentagram, explains how his agency crafted the 'Grand Prix'-winning work on behalf of MotoGP for the Transform Awards Europe 2026....
Brand storytelling as strategy
Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....
Interview: Winning the 'Best Overall Visual Identity' at the Transform Awards
Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
The experience ecosystem – how to get people to give a shit about your brand
Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
