Can animation help depict the emotional range of an entire sports nation? why do birds accompanied Team D with customised motion branding and simple motion design templates for the Olympic Games 2024 in Paris and beyo...
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Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world
This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...
Axe collaborates with hip-hop stars for fine fragrance range
Axe has debuted two limited-edition cans designed by independent agency Sunhouse in collaboration with The Martin Agency, an American advertising agency. The two big names involved are music producer Metro Boomin and...
Honda Powersports creates immersive website
Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...
Kleenex global rebrand wipes away inconsistencies
The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...
Gen Z-tailored rebrand for Sugarplum
Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...
Art Basel updated brand strategy reflects cultural shift
Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...
HemoCue reveals new brand positioning
The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...
CVC Emerging Companies rebrands to 248 Growth Partners
The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a n...
Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood
Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...