• Transform magazine
  • November 22, 2024

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Faster, higher, easier: How the German Olympics’ Team D brand used motion design

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Can animation help depict the emotional range of an entire sports nation? why do birds accompanied Team D with customised motion branding and simple motion design templates for the Olympic Games 2024 in Paris and beyo...

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Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world

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This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...

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Axe collaborates with hip-hop stars for fine fragrance range

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Axe has debuted two limited-edition cans designed by independent agency Sunhouse in collaboration with The Martin Agency, an American advertising agency. The two big names involved are music producer Metro Boomin and...

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Honda Powersports creates immersive website

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Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...

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Kleenex global rebrand wipes away inconsistencies

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The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...

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Gen Z-tailored rebrand for Sugarplum

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Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...

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Art Basel updated brand strategy reflects cultural shift

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Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...

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HemoCue reveals new brand positioning

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The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...

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CVC Emerging Companies rebrands to 248 Growth Partners

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The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a n...

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Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood

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Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...

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