Developed by global independent design consultancy Pentagram, PayPal’s revised identity aims to reflect how the digital payment platform has been making its customers’ lives easier since 1998. The new brand idea – mak...
Transform
Breathing life into brands
Advances in technology have opened a world of possibilities for how brands show up in the digital world. With that, people expect more from brands in how we want to interact with them. Lisa Battles explores these poss...
New National Black Canadians Summit identity evokes freedom and enlightenment
The annual National Black Canadians Summit, put together by the Michaëlle Jean Foundation, needed a fresh design identity ahead of its first-ever Montreal-based event in 2025. With the organisers targeting the ev...
With a new name comes a new look: No.1 Living now One Living
No.1 Living, ex-England rugby star Jonny Wilkinson’s brand of healthy drinks brewed with raw kombucha, was given a new name and visual identity by London design agency Derek&Eric. Now named One Living, the beverag...
The Verdict: Milan Symphony Orchestra
The work The renowned Orchestra Sinfonica di Milano (Milan Symphony Orchestra) partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, the rebrand...
The Scoop with Jason Brown
Earlier this year, Jason Brown was named the first-ever global CEO of independent design firm Pearlfisher. He sits down with Transform to chat about his career, the move to Pearlfisher and the agency’s exciting long-t...
‘Maybe It’s Maybelline’: An iconic jingle revamped.
Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...
CFA Institute reimagines brand identity to preserve and display global status
The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...
Australian broadcaster SBS creates podcast to celebrate generational history
Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...
New Web3 movement [REDACTED] pushes back against Big Tech
Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...
