Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....
Transform
Building lifelong fans: why experience design matters so much
Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...
Good brands serve customers. Great brands serve employees too
Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....
How can brands do better for perimenopausal women?
For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...
Rolling with it
Image credit: Terrane Group Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulati...
Postcard from Riyadh
Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...
Peter Arnell: Making it matter
In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...
Redesigning a legend
Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....
Angus’ A-Z of logos: Dunkin’ Donuts
Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....
The Verdict: Eurostar
Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....
