Maor Ofek, founder at brand consultancy Side St, chats to Transform about why brands in the food tech startup world need to be more daring with their brand and marketing....
Transform
Angus’ A-Z of logos: Montblanc
Pentagram partner and creative director Angus Hyland discusses why the Montblanc logo piques his interest. While occupying the same luxury territory as celeb favourit...
New Sága Juicy IPA design features Nordic goddess
The can’s visual identity, by brand design agency Favorite Child, was crafted on behalf of Summit Brewing, forming part of the US company’s Sága Goddess Series. The Juicy IPA depicts the Nordic goddess as jubilan...
50,000feet design commemorates Philippe Petit’s Twin Towers highwire walk anniversary
The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, N...
The return of the trickster
Steph Thomas, brand strategist at London-based brand design agency FreshBritain, discusses the idea of the ‘trickster’ brand archetype, and why it’s making a comeback....
Carlsberg’s fully fonio beer features Africa-inspired art
New, limited-edition beer Fonio, launched by Carlsberg in partnership with Brooklyn Brewery, is brewed with the draught-resistant grain. The exclusive range forms part of Brooklyn Brewery’s ‘Brewing for Impact’ campai...
The age of individuality: Moving beyond generational labels
Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...
Brand transformation lessons from streaming brands
Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....
Nearmap showcases revised brand identity following growth
Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...
Texas Tech reveals updated logo design
US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...
