Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....
Transform
Strategists and creatives – AI can’t take your job. But it might make you suck at it
Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...
Bold Unmind rebrand by Ragged Edge aims to change workplace culture
Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...
Listen up: How sonic branding can drive growth for MENA brands
Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....
Rewrite to get it right
David Kirkland, executive creative director and co-founder of KNOW Creative, describes how his agency’s free roaming nature allows it to ruffle feathers and create value for its partners....
Mastering the art of AI
Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....
AI inspo and the future of font pairing
Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...
WPP acquires amp sound branding
The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...
What does it take to successfully localise a brand for the Asian market?
Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...
Free as a bird
Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....
