Behrad Mirafshar, the CEO and founder of Bonanza Studios, discusses the vital differences between brand and product marketing, and why you can’t replace one with the other....
Transform
Five minutes with Tom Bellamy
Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...
Angus’ A-Z of logos: ENO
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland describes how the ENO logo struck a tune in the 1990s....
AI's transformative role in brand design
Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the profound effect AI is already having on brand design and the benefits it can bring to design agencies....
Peroni reveals ‘free and fluid’ Christmas packaging
The limited edition campaign, which was crafted by brand design agency Sunhouse, sought to reflect Peroni Nastro Azzurro as a beer of celebration. Encouraging its audience to ‘Live Every Moment’ this holiday season, t...
‘Alternatives’ shouldn’t be marketed as such – quite the contrary, actually
Christian Halsted, strategy director and founding partner at Everland, discusses how naming is a good place to derive relevance for food brands that aim to save our ecosystem....
Michael Wolff – leap before you look. The Zen of Branding
Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...
Say what you will: How brands leverage verbal identity to build authentic connections
Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...
Decoding regional branding: Saudi secrets
Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...
Coca-Cola unveils its holiday campaign identity
Designed by creative agency Jones Knowles Ritchie in collaboration with Brody Associates, the new global toolkit seeks to be distinctive and celebratory. With the Coca-Cola Hug logo featuring at the heart of the desig...
