Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...
Transform
Decoding regional branding: Saudi secrets
Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...
Coca-Cola unveils its holiday campaign identity
Designed by creative agency Jones Knowles Ritchie in collaboration with Brody Associates, the new global toolkit seeks to be distinctive and celebratory. With the Coca-Cola Hug logo featuring at the heart of the desig...
The great convergence
Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....
Branding in tech – more vital than ever before
Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....
So what’s next?
Transform chats with Nick Monkhouse, co-founder of global branding and design studio A LINE, about Beyond Tomorrow, a conversation series which saw his agency speak with ‘change-seekers’ to help illuminate the future...
Navigating transformation: insights from a complex rebranding journey
Misty Davis, chief marketing officer at Circana, offers insights on how to rebrand when two iconic companies merge. In today’s market, mergers and acquisitions are a...
Designers in times of war
Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...
Postcard from Waltham, Massachusetts
Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how t...
Brand innovation – expect the unexpected
Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...
