Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....
Transform
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Getting in shape
Himanshu Pal, executive director, brand performance at Landor, discusses how brand portfolio optimisation helps business grow. The past two decades has seen enormous...
The price we will pay for the brands we love
Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...
Does the world need another logo?
With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...
Brands are everything, everywhere, all at once
Jovan Buac is the executive director of marketing and growth EMEA at Landor. He offers readers three simple rules that he applies in his work when designing brands to meet the needs of an increasingly demanding world....
Brand transformation. Everyone’s talking about it, but are they really doing it?
Josh Hunt, managing director at global brand agency Brand Potential, believes the word ‘transformation’ is overused in the context of rebranding. He explains what a real brand transformation is all about....
Angus’ A-Z of logos: I ♥︎ NY
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland explains his love for the iconic I ♥︎ NY logo....
To err is human. It’s what keeps us authentic
Emma Baker, senior account director at Living Group, emphasises the importance of authenticity in brand design. No longer are we B2B, we’re B2H… business to human. In...
The power of placemaking in building city brands
Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...
Should we have a say in other people’s designs?
David Kimpton, founder and executive creative director at London-based design consultancy Kimpton Creative, talks about the discourse surrounding the rebranding of WHSmith and Lyle’s Golden Syrup. If we don’t know all...
