Transform

Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....

For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...

Image credit: Terrane Group Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulati...

Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...

In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....

Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....

Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...

Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....