The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, N...
Transform
The return of the trickster
Steph Thomas, brand strategist at London-based brand design agency FreshBritain, discusses the idea of the ‘trickster’ brand archetype, and why it’s making a comeback....
Carlsberg’s fully fonio beer features Africa-inspired art
New, limited-edition beer Fonio, launched by Carlsberg in partnership with Brooklyn Brewery, is brewed with the draught-resistant grain. The exclusive range forms part of Brooklyn Brewery’s ‘Brewing for Impact’ campai...
The age of individuality: Moving beyond generational labels
Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...
Brand transformation lessons from streaming brands
Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....
Nearmap showcases revised brand identity following growth
Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...
Texas Tech reveals updated logo design
US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...
Angus’ A-Z of logos: Lego
Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...
Five minutes with Abb-d Taiyo
Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...
Brand evolution tells the story of us
James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...
