Transform

David Courtier-Dutton is the CEO at British sonic branding testing company SoundOut. He makes the case here that music is the best way for a brand to lift people’s spirits in difficult times....

Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...

Naomi Ross, director at Sydney-based social media, marketing and design agency Distil, discusses how branding might be one of the ways companies within the hospitality sector can stand out from competitors and garner...

Stephen Ardern, managing director at British brand agency Continuous, discusses his company’s latest project with Primark, and how the work was informed by the UK’s economic woes....

With the US economy enduring a tricky spell, partner and creative director at Big Day, Peter Sayn-Wittgenstein, describes how DTC brands can make the most of these difficult times....

The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

Philip Hwang is head of strategy, APAC at global brand experience agency SGK. He argues that digital commerce has given packaging more—not less—freedom to stand out than ever before. And that great marketers know how...

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...

Daniel Wade, co-founder of creative agency EveryFriday, argues that consumers are rethinking their spending habits during these economically difficult times. He discusses how brands can move their audiences into actio...