Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable do...
Transform
Eager Drinks rebrand challenges industry’s exaggerated health and freshness claims
London-based Ragged Edge was tasked with reflecting the shift in Eager Drinks’ business model of selling its range of eight juice drink products to general consumers, as well as bars. Opting to embrace the truth that...
Genuine transformation requires genuine stakeholder engagement
Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...
San Francisco public radio station KALW rebranded by COLLINS
With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...
FutureBrand designs new stigma-breaking brand vision for HearUSA
The global brand transformation company recognised that HearUSA, which aims to provide excellence in hearing care, required a new direction which could attract a younger audience. In designing bold brand vision ‘Sound...
JDO designs ‘ultra-modern’ identity for athleisure brand L’ACTIF
The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it...
Failing to implement your brand consistently, is consistently implementing failure
Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the crucial importance of adopting a decent brand implementation plan. We all...
Brand with responsibility: aligning brand, business strategy and purpose
Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....
The world in your hand: how to manage a multinational, multi-cultural team
Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...
Rebel, alchemist or optimist: three ways to ride the next wave of food brands
Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....
