Transform

Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...

Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....

Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...

A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....

The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....

Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....

Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...

Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....

Graham Sykes is the executive creative director at Landor & Fitch. He argues here that the days of brand tokenism are over, and that brands must step up and create genuine, positive change now....