Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Transform
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Is your web challenge a symptom of a greater business opportunity?
Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....
The intersection of sustainability and profit = brands
Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...
Why we need to design for more friction, not less
Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...
Transform Tuesday: 1 February
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Awards ANZ 2022 open for entries
The Transform Awards ANZ has officially opened for 2022 entries, celebrating its third year anniversary. The awards programme celebrates and recognises the transformative power of brand strategy, creativity and design...
1HQ designs identity of new food supplement range
Global design agency, 1HQ, worked with Singapore-based a fresh and packaged fruit delivery company, Dole Sunshine Company, to create the visual identity of ‘The Secret Nature of Fruit’ (TSNoF) supplement brand....
