The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent....
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M is for Mediocrity: Why Facebook’s rebrand won’t avert disaster
Adam Sefton, digital strategy director at global brand agency, Superunion, explores how Facebook’s rebrand to Meta reveals the mediocrity of a social media platform which has uninspiring spam as its most popular conte...
Transform North America 2022 open for entries
Celebrating its eighth year, the Transform Awards North America has officially opened for 2022 entries. The awards celebrates the transformative power of brand strategy, creativity and design throughout the region....
Transform magazine launches inaugural Transform’s Young Contenders MEA 2022
Transform magazine is proud to launch Transform’s Young Contenders MEA 2022, which recognise the young talents making an outstanding contribution to the creative industry in the region....
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
25 Years of Sonic Branding
Daniel M Jackson, partner at sonic branding agency, Sonicbrand, explores the changes he has witnessed in the last 25 years of sonic branding and what the future of the industry holds....
Aural sculpture – next year brands will shape virtual sounds of the future
Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...
Why R&D should be the beating heart of every creative business
Dave Dunlop, partner and chief design officer at ELSE, an experience design consultancy in product and service innovation, writes about the importance of research and development (R&D) in the creative world. Dunlo...
The Hundred-Branding cricket for the digital age
Danielle Smith, design director at global brand agency, FutureBrand, and Phil Garnham, creative type director at type foundry Monotype, explore the challenges of creating a brand for a heritage sport such as cricket....
Transform Tuesday: 30 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
