In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...
Transform
Focus: Birds and the bees
Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imag...
Sands of time
For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of do...
On the atoll
A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, exci...
Brand in action: Dubai Airports
At the crossroads of the world, the Dubai Airports rebrands and launches a group-wide internal initiative to revolutionise travel through the hub location Who: Dubai...
Five minutes with Denny Tu
In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experien...
Timeline: The Discovery Channel
In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently...
Focus: A is for Azerbaijan
Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a compl...
Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?
A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, part...
Opinion: Should sustainability be part of your brand essence?
Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the plane...
