• Transform magazine
  • November 24, 2024

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Talent show

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In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business obje...

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Peer perspectives: Royal Botanic Garden

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Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his though...

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Insights: Fortune favours the brave

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Living Group is nominated for the awards We appear t...

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Insights: The realm of the now

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Studio Blackburn is nominated for the awards Nostalg...

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2019 Employer Brand Management Awards winners announced

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For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitmen...

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Insights: Branding in the screenless age

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. MassiveMusic is nominated for the awards The screenl...

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Insights: What’s the difference between creating a brand name and naming a goldfish?

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Labbrand is nominated for the awards At first sight,...

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2019 Transform Awards Asia-Pacific open for entries

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One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...

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Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and diffe...

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Insights: Chinese brands’ naming strategies in globalisation

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human soc...

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