One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Valle...
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New aviation brand Acron challenges industry norms
Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that als...
Reels in Motion rebrand reflects company’s growth over two decades
British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...
Finland’s top football league reveals scarf-inspired rebrand ahead of new season
The Veikkausliiga - made up of Finland’s 12 best football teams - has unveiled its new brand that highlights the pride of supporting your local club. It turned to international brand consultancy Bond, which altered th...
Starbucks’ Refreshers visual update hopes to take Chinese market by storm
Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...
Transform Awards Europe 2025 winners announced
In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate with the continent...
Transform proud to announce winners at inaugural Diamond Awards
For the past 16 years, the Transform Awards has celebrated the transformative power of brand strategy and design across five continents in the form of region-based awards nights. In 2024, it decided to create a bold n...
Siberia flips the script with James Beard Foundation rebrand
The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to m...
Motorway update hopes to speed brand from disruptor to leader
As the fastest-growing used car marketplace in the UK, Motorway needed a new identity capable of matching its future ambitions. It turned to global design and creative studio Otherway, along with TwentyFirstCenturyBra...
Korean Air rebrand includes modernised Taeguk symbol
South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...
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