For the past five years, the Transform Awards has recognised the very best of rebranding and brand development throughout the Australia-New Zealand region. In Sydney tonight, the Awards once again celebrated the agenc...
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Middle Eastern fit-out contractor Havelock One reveals updated brand identity
Havelock One, which is based in Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE, sought the help of creative agency Rogue to devise a new identity that reflects its 25 years in the business of fit-out and custom manu...
Updated Tottenham Hotspur brand aims to add more ‘dare’
The English football club, located in North London, remastered its brand identity after consulting with over 300 stakeholders, including its players, staff and fans. The move is a major update to the club’s 2006 rebra...
Winners announced at Transform Awards Asia 2024
For over a decade, the Transform Awards has reflected the very best work in brand strategy and development on the Asian continent. Tonight, Transform was proud to announce this year’s winners who demonstrated outstand...
VetPartners rebrand aims to evoke integrity and excellence
The leading vet care network in Australia and New Zealand turned to Hulsbosch to help devise an identity update that could aptly signal the brand’s long-term vision of setting new standards in excellence....
Luxury watchmaker Rapport London undergoes quintessentially British rebrand
Despite its 125 years of expertise in the watchmaking business, Rapport had a sales slump following the Covid-19 pandemic. Hoping to confidently reassert itself as an elegant luxury brand in the minds of modern watch...
UK dairy supplier Freshways targets independent retailers with rebrand
Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to opera...
Lindt Premium Collection design highlights role of marble
Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...
London calling: English capital named world’s best city brand
London has been named as the world’s best city brand for a second consecutive year by Brand Finance’s Global City Index. The independent brand valuation consultancy cited ‘Familiarity’ and ‘Reputation’ as key metrics...
Vietnamese super app MoMo undergoes complete brand transformation
E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...
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