Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
News
Bison icon brings strength, recognition to US coffee chain
A rebrand by Carpenter Collective has brought US-based PT’s Coffee back to its Midwestern American roots. PT’s Coffee’s new logo and packaging is slick, allowing the brand to move away from its previously dated ident...
De Beers Group rebrands to gain new identity
De Beers Group, the international corporation that specialises in diamonds, recently rebranded with Pope + Wainwright after a 2017 corporate change. De Beers Companies which only owned a 50% share in De Beers Jeweller...
Transform to recognise Young Contenders in European brand industry for second year
The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative...
Budapest goes glam with Ellie Goulding
Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to...
#TransformTuesday: 2 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Culture, colour and archaeology in Lanzarote museum brand
Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Afri...
10th annual Transform Awards celebrates winners
The introduction of the winners book for an early Transform Awards Europe read, “We don’t need endless surveys and statistics to demonstrate the importance of a company’s identity. We’re surrounded by daily reminders...
CUNA partners with BrandCap to launch new consumer-facing campaign
Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union Na...
Danish consultancy builds bridges with new brand
Denmark is a country of islands. With 443 islands, possession of Greenland and the Faroe Islands and the mainland region of Jutland, the country is connected by bridges. For one of Scandinavia’s biggest comms consulta...
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