News

With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Com...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy a...

Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....

Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is en...

Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together...

A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....

Management consultancy McKinsey & Company has announced a confident visual identity with a new logo, a proprietary typeface and a number of different applications. The rebrand was conceived by brand agency Wolff O...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...