The focus on flavoured and sparkling waters is not disappearing anytime soon. With LaCroix taking off in the US and flavoured waters on the rise in many countries, drinks producers are finding it an opportune time to...
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Magazine that helps the homeless rebrands to address ‘big issues’
Weekly entertainment and current affairs magazine, the Big Issue, offers the opportunity for the UK’s homeless to earn a living through independent salesmanship. Vendors purchase magazines from the publisher and then...
Keep it simple, brands
Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....
Five minutes with Alex Moulton
Trollbäck+Company is a design studio dedicated to building strategic identities, sustainable brands and moving experiences. Chief creative officer Alex Moulton talks about the studio’s work and the challenge...
#TransformTuesday: 13 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
New ownership structure supported by renaming
Transforming itself from a more traditionally named architectural firm to one that is future-proof, digitally ready and employee-owned, the newly named Apt has unveiled a rebrand that is apt for a progressive professi...
Five minutes with Pam August
Renowned low-cost Canadian airline WestJet, has recently undergone a rebrand, focusing on its shift into a global brand. Pam August, director of culture activation at WestJet, talks to Communicate magazine about the r...
Fine campaign for fine wine
Local wine producer based in the south of England, Nyetimber, has collaborated with independent creative design agency Deep, to roll out a new campaign across the UK. The campaign was launched on the occasion of Nyeti...
Interactive video campaign attracts tourists to Charleston
Charleston, the charming city located in South Carolina founded in 1670, is known for its picturesque beauty, with cobblestone streets, horse-drawn carriages and pastel-coloured houses. Now, for the eighth year in a r...
Employer Brand Management conference features varied, exciting programme for December event
The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for...
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