• Transform magazine
  • January 09, 2025

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#TransformTuesday: 25 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Content conformity shows brands are following culture, not changing it

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Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or so...

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Norwegian introduces new 'tail fin heroes' for women's month

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International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gend...

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Turner Ignite Studios launches new brand identity

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In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...

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Samaritans infuses brand with hope, life and connection

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Samaritans is a unique charity. It was established in 1953 by an Anglican vicar who operated an emergency telephone line, speaking to anyone with thoughts of suicide. From one person, Samaritans soon grew into a movem...

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#TransformTuesday: 19 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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London City Airport acquires modern look with rebrand

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London City airport has introduced a modern and dynamic look, after rebranding with the support of London-based agency the Allotment. Using vivid colours and an iconic logo the company has altered its positioning to c...

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Elmwood rebrands LW Theatres with new, timeless look

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LW Theatres has rebranded to introduce a confident and unique brand identity. Brand design consultancy Elmwood was behind the work renaming the company Really Useful Theatres Group to LW Theatres. The new brand identity successfull...

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2019 Employer Brand Management Awards winners announced

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For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitmen...

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Cutrin returns to Nordic roots with rebrand

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Cutrin, a Nordic hair care brand, which was recently rebranded by global brand design agency JDO. Cutrin’s products celebrate Nordic women and uses the northern environment as inspirational icon for its branding....

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