• Transform magazine
  • December 26, 2024

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The evolution of Crumpler

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Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company d...

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Ride hailing genie unveils Middle East rebrand

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Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has...

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'Good Fibrations' in yogurt packaging rebrand

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Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogu...

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#TransformTuesday: 6 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recording Academy releases new visual identity in collaboration with Siegel+Gale

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Widely known for its annual presentation of the Grammy Awards, the Recording Academy has long been America’s premier institution for the development of music. Since 1957, its recognition of artists, recording engineer...

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Rice and religion converge in packaging design

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A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped...

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Transform Awards Asia-Pacific 2018 now open for entries

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The presence of brand across the Asia-Pacific region has long been a key driver of business. Comprised of some of the fastest growing economies in the world, its brand growth both domestically and internationally is s...

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BBC Creative hits new stride

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Two years after the BBC launched BBC Creative, the corporation’s in-house agency is hitting its stride. Starting in 2005, the BBC had been contracting out its trails,...

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Technological innovation powers Habito rebrand

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The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or pr...

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#TransformTuesday: 27 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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