Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported...
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Basketball England updates visual portfolio in collaboration with Mosquito
Basketball has long been a steady component of Britain’s sports network. Part of the school curriculum, its integration as a key activity across the UK has led to competitive success for its regional and national team...
Uber Vietnam debuts bold new apparel for uberMOTO drivers
The Uber icon pasted on the windshields of cars around the world has helped customers identify their ride-sharing drivers since Uber debuted in 2009. However, with the introduction of Uber’s Vietnamese motorbike taxi...
Controversial crest redesign for Leeds United
Located in the county of West Yorkshire, the city of Leeds is the UK’s fourth biggest urban economy. The city is the largest financial and legal centre after London, and its dense urban population means, among other t...
Food and drink rebrands: Corporate, consumer and coffee
From Oregon to the Ukraine, food and drink companies are updating their brands. For some, it's a matter of growth and relevance, for others its a reflection of their values writ large...
Target introduces new portfolio of clothing sub-brands
For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....
#TransformTuesday: 23 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
WPP brand agency merger named as Superunion
In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup...
Emirates named UAE's best-received brand for third year
For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...
Vatican reveals new brand strategy in collaboration with Accenture Interactive
During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the...
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