Across the business landscape, the employer brand continues to bear increasing relevance to the development of company strategy. Whilst brands continue to look beyond the horizons of audience and consumer patterns, ma...
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Bell Pottinger Asia rebrands amid South Africa racism row
It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to exp...
Key commuter line South West Trains rebrands as South Western Railway
As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train compani...
Copa90 solidifies international focus with updated visual identity
Emerging as one of football’s most promising digital community hubs, the Copa Network has long been climbing the ranks of its developing category. Yet Copa90, founded in 2012 and centred around fan culture, takes a un...
Lantern creates destination brand for resilient Newington Estate
Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing s...
Jkr rebrands the Diana Award with future-facing identity
On 31 August 1997, Princess Diana, former wife of future king Prince Charles, mother to princes William and Harry, and renowned national treasure, died in a car accident. The whole world stood still. Yet, despite the...
#TransformTuesday: 05 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Allstate rebrand reaffirms provider’s leading industry position
Since the 1950s, America’s second largest personal lines insurer, the Allstate Corporation, has confidently affirmed that its customers are in good hands. Its service offering contributes to over 5% of market share, r...
#TransformTuesday: 29 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Singapore launches passionate place brand identity
Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by th...
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