In Europe and around the world, the festive period is about fun, family, friends and generally having a good time. For many people, it’s also about cheese. Cheeseboards abound in supermarket aisles, boxed Stilton emer...
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Brand ambassadors key to employer brand success
The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....
Menswear brand brings LA style to UK
Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a...
New name takes off for Hollywood Burbank Airport
Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burban...
#TransformTuesday: best of 2017
Every week, Transform examines recent rebrands and updated visual identities. This week, we’re looking back at the most popular #TransformTuesday columns from 2017, featuring rebrand stories from around the world. For...
#TransformTuesday: 12 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Marketers have lost faith in marketing, study finds
Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less phy...
Delivering a fresh identity for Batch Organics
In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of...
Designers ask, 'WhatTheFont?'
In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know t...
New beer brand reflects vibrant Angolan culture
Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attri...
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