Far beyond creativity, the entrants of this year’s Transform Awards Asia-Pacific understand the complexities of branding. Yet as projects further diversify, each year the parameters of success are widened. This year’s...
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#TransformTuesday: 5 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Stonehill Taylor introduces refreshed visual portfolio
Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into...
Charitable organisation Crimestoppers rebranded by The Team
Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide informat...
#TransformTuesday: 28 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
F1 introduces first new visual identity since 1993
When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespr...
Mr Cooper greets the home lending sector
It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Worki...
Global toy brand TOMY launches sub-brand, Toomies
“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched...
Anniversary brand identity for Whale and Dolphin Conservation
Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity c...
Branding royalty: the brand value of the British monarchy
It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand...
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