Global branding firm Siegel+Gale has been a vocal advocate for brand simplicity since the firm was founded in 1969. But, in an increasingly complex and multi-channel world, why should brands, organisations and workpla...
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#TransformTuesday: 21 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Typography-led identity for Alpine city of Annecy
Annecy, a city located in the Haute-Savoie department in the French region of Auvergne-Rhône-Alpes, close to the borders of Switzerland and Italy, is one of those rare places which offers something for everyone....
Storytelling benefits brand awareness, relevance, survey says
The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the life...
Family (and friends) rebrands UK's leading ethical coffee brand
According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the worl...
#TransformTuesday: 14 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
A single malt double act
Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both en...
#TransformTuesday: 7 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
'Proptech' platform Settled rebrands real estate transactions
Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sect...
New-look eBay eyes contemporary era of commerce
Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable ami...
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