For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....
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#TransformTuesday: 23 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
WPP brand agency merger named as Superunion
In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup...
Emirates named UAE's best-received brand for third year
For much of the UK population, exposure to the Emirates airline brand results from a 2007 sponsorship agreement with Premier League football club, Arsenal F.C. As a result, the ‘Fly Emirates’ logo has become engrained...
Vatican reveals new brand strategy in collaboration with Accenture Interactive
During his short time as pontiff, John Paul XXIII was once asked by a journalist, “How many people work at the Vatican?” His response humorously affirmed, “About half of them.” Yet despite a cheerful allegory for the...
The Guardian welcomes tabloid format and digital redesign
UK newspaper the Guardian has today launched a new format for its print publication, departing from the larger custom-Berliner to a more compact tabloid aspect ratio. The redesign also welcomes a new interface across...
Pair of Scottish Roberts inspire luxe single malt branding
Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...
Transform Awards Europe 2018 shortlist announced
Following the most successful year on record for both Transform magazine and the Transform Awards, the upcoming European awards programme builds on the growing momentum of the global branding community. Internationall...
Russian brand banned from PyeongChang Olympics
The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...
Atlantic Media Strategies rebrands as Atlantic 57
The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857...
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