Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
News
Foodpanda delivers neon pink rebrand
Singapore-based food delivery service foodpanda has recently undergone a rebrand in an attempt to stand out from competitors and local cityscapes. The company, which...
Diet Coke targets the Millennial market
Coke has lost its cool. With a drop in sales, particularly among the Millennial market, the Coca-Cola Company has invested in a multi-national rebrand of Diet Coke, with new can designs, flavours, and campaigns aimed...
Embracing the Avant Garde in Russia Tourism brand
A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to...
Refreshing rebrand for Oxford University Press
The Oxford University Press (OUP) Education UK division is a department of one of the great universities in the world, the University of Oxford. But the company was struggling to communicate a wider and more diverse o...
Plain packaging could impact FMCG brand industry, says Brand Finance report
The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK...
#TransformTuesday: 9 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Transform Awards 2018 to celebrate North America's best in brand
A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. Th...
Bundesliga aims to boost brand engagement through new set of videos
Comprised of 18 teams, the Bundesliga is Germany’s premier division of professional football. Home to top footballing clubs such as Bayern Munich, Borussia Dortmund, and Schalke 04, the league also boasts the highest...
Regional brands damaged by Catalan referendum, says report
While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another refe...
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