In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....
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Spicing up brand reputation
US-based fast food chain Chipotle, which serves classic Mexican food and grill, is a firm favourite with taco-lovers across America, Canada and the UK. Chipotle has b...
Talking brand with Brand Union
Transform magazine caught up with Brand Union at the Transform Awards Asia-Pacific where it won the Grand Prix and a clutch of other awards. Here they talk about their work with Pizza Hut, Dongguan Minying and brand c...
MS charity to rebrand
The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....
Iconic doll evolves
It has been a long time coming, but Mattel has released its newest line of Barbie dolls, Fashionista. It includes a wide range of body types, skin tones, eye colours...
#TransformTuesday: 9 February
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
A league of its own
Football is inarguably the biggest sport in the UK. Rainy Sunday leagues often dominate childhood, football is a major topic of conversation during social occasions and unwavering support for chosen teams can cause th...
Open to sustainable energy
In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their c...
Seeing value in brands
Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis –...
Cool, calm and connected
A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy net...
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