It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expa...
News
Moving the brand goalposts
Given the task of assigning a sport to the US, one could be forgiven for immediately thinking of baseball, basketball, or even American football. All are huge entertainment spectacles involving heady amounts of sponso...
Not a one-trick pony
Concomitant to royalty, Olympic dressage events and televised sports presenter Clare Balding, horse riding is often a hobby associated almost exclusively with the upper echelons of society....
Time for change
Time Out is a brand as synonymous with London life as tube trains, red telephone boxes, and the plethora of jellied eel shops once littering the city's East End....
Going nuts for nuts
Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent lau...
Virus outbreak forces car name change
Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle...
#TransformTuesday: 1 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
The royal treatment
Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by....
Talkin' 'bout my generation
The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each ag...
Facebook plays its cards right
London-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics....
- News